About Reimagine Story Lab

We build futures worthy of wonder.

Reimagine Story Lab (R3imagine) is a studio where imagination meets innovation. We build educational experiences for brands, museums, and schools—offering services like immersive experience design, ethical AI training, and innovation consulting.

We’ve partnered with the likes of NASA, Snapchat, and Google to tell powerful, tech-infused stories. We’ve also brought our Future Learning Labs to over 25 universities and cultural institutions across the globe, helping close the imagination divide and empower youth to shape the future.

To further our impact, we launched R3imagine Immersive—a digital museum that collects bold, hopeful visions of the future. This project has been recognized by the United Nations for using emerging technology to advance the UN sustainable development goals.

Founded in 2022, we are on a mission to reimagine the stories we tell about the future. Stories that too often cloud our cultural imagination with grim and dystopian visions of what can be. These stories have expanded into practical frameworks, educational curricula, and immersive art exhibits worldwide.

Our long-term vision is to grow into a leading cultural hub that sparks imagination, drives innovation, and creates a lasting legacy across generations.

Portrait of Anatola Araba with a blue background, wearing a striped turtleneck and hoop earrings, smiling. Text above her reads 'Anatola Araba,' and text below describes her as the filmmaker who created the first sci-fi short sent to the moon.

About the Founder

Anatola Araba

With the mantra “imagination is the greatest tool of humanity,” Anatola Araba is a Forbes 30 Under 30-recognized artist, futurist, and award-winning filmmaker who pushes the boundaries of storytelling by fusing art and technology.

As the founder of the innovation studio Reimagine Story Lab, Anatola is pioneering a new era of world-class immersive experiences by creative directing cutting edge projects across the new media landscape.

Raised in the heart of New York City, Anatola graduated from the prestigious New York University, Tisch School of the Arts with a Masters in Art and Technology from California Institute of the Arts. She is on a mission to inform, inspire, and reimagine the world as it could be.

Her renowned film, "Afro Algorithms," is a visionary 3D animated short about artificial intelligence and bias. The project garnered numerous awards across the globe and has made history as the first science fiction short film to be sent to space as part of NASA’s first Moon mission since 1972.

Her films and interdisciplinary artworks have exhibited at world renowned institutions such as the Museum of Modern Art in New York City, the Lincoln Center, Art Basel, the Museum of Moving Images, and more.

As an advisor to the United Nations on digital transformation, she brings global perspectives and creative leadership to every project. She has spoken four times at the United Nations, Afrotech, SXSW, as well as leading Universities across the country.

She has partnered with the likes of Snapchat, Google, and Mozilla to tell innovative stories. Her writing has been published in ELLE and Harper’s Bazaar. Her work has been featured in Vogue and the Wall Street Journal.

Anatola believes that solutions to humanity's greatest challenges, from climate change to growing inequality, can be sparked through the transformative power of the imagination.

A surreal desert scene at sunset with a giant, transparent, glowing human head sculpture reflecting the galaxy inside, with cacti and mountains in the background.

Our Vision

A Hub for Hope

At Reimagine Story Lab, our vision is to establish ourselves as a global hub at the vanguard of art, technology, and eco-innovation. Our journey is fueled by the dual engines of profit and impact, driving us towards excellence in both domains. We are committed to not only leading in our field but also creating a lasting legacy that resonates across generations.

More than a brand, Reimagine Story Lab is a movement towards a future where art, technology, and sustainability converge to create a better world. We stand as a beacon of hope and innovation, inspiring and leading the way in this new era of eco-conscious, socially responsible creativity.

Our Values

  • Innovation means building the future. Our vision of the future is sustainable, technologically optimized, and rooted in the Reimagine Futures Framework. Our work is to bring that vision to life through emerging media, design, and education—always embracing cutting-edge advancements that move humanity forward.

  • Excellence means going the extra mile. We strive to deliver work we can be proud of—led by integrity, humility, and authenticity. We hold ourselves to the highest standard. Ensuring we leave everything we create and everyone we touch better than we found them.

  • Unity means merging what others separate. We find harmony between science and art, technology and storytelling, light and shadow. We unify across cultures and disciplines, celebrating diversity as the path back to our shared oneness.

  • Freedom means agency, autonomy, and peace. But with freedom comes great responsibility. Every team member is an owner of their domain—empowered to act independently, think creatively, and uphold the integrity of our shared mission.

  • Creativity means that everything we do is art—from the marketing copy to the flier, to the welcome email we send. Each post, each expression of our brand, is a work of art in itself. We embrace new approaches, lead with curiosity, and always ask, “What if?”