Case Study: NASA Imagination
The Brief:
As NASA pioneers new technologies and methods for storytelling in space for the benefit of humanity, the agency invited Reimagine Story Lab to participate in their exclusive Artemis in Motion listening sessions in March 2025 in Austin, Texas.
Build it.
Today’s advances in technology, storytelling, and production make it possible to share the experience of landing, living, and working on the Moon in ways never before possible. Through NASA’s listening sessions, Reimagine Story Lab learned about the agency’s work to tell the Artemis Generation’s lunar exploration story, and discussed new opportunities to highlight the agency’s work.
It will take all of us exploring, learning, and building
together to create a brighter future for humanity.
— Victor Glober, Artemis II NASA Astronaut
New Storytelling Frontiers:
To tell stories of the new frontier of humanity, Reimagine Story Lab used the new frontier of technology-driven storytelling. This include a custom made algorithm trained on open source images of NASA space missions, the international space station, and more. With this tool, we can simulate what life will be like on the gateway, at the lunar base in the South Pole, and the moon to mars architecture.
This project aligns with NASA’s ethical AI framework, with a special focus on diversity and inclusion, data collection transparency, and impact on people and the planet.
Power of Space Storytelling:
What we achieve on the Moon during the Artemis missions dramatically impacts our world here on earth. This is because of the power of stories. There is a cognitive neuroscience behind why stories ignite us and fill us with hope.
Our space travel culture helps us understand what is possible here on earth and our place in it. Stories of space shape our perspective of our world here on earth allowing the next generations to believe there’s a place for them in the cosmos.
