Case Study: AI Launch Video

The Challenge:

Addy Media, a world-class global production company, was preparing to launch a new premium press-link service and needed a high-impact way to explain the offer clearly while capturing their polished, elevated brand. The goal: create a sleek, modern “how-to” video that instantly communicated the value of the service and moved viewers toward purchase.

Our Approach

We built a custom AI avatar and AI voiceover tailored specifically to Addy Media’s tone: confident, modern, and professional. The video walked viewers step-by-step through exactly how the service works, using dynamic visuals and motion to highlight the ease, speed, and credibility of the new offering. The script was crafted to remove friction, build trust, and direct viewers toward purchase. The final ad was optimized for social platforms and sales funnels to ensure maximum reach and clarity.

Impact

The AI-driven explainer became an evergreen sales asset, built to convert on Addy Media’s website, YouTube channel, and press materials long after launch. The how-to-video simplified a complex service into an intuitive, premium offer that consistently drives inbound interest. As a core part of the press release rollout, it positioned Addy Media as a frontrunner in next-gen production and continues to operate as a 24/7 automated sales tool—educating viewers, building trust, and turning awareness into ongoing conversions.